Data360 Is Easier Than They Say
A physician-architect’s view — from 42 years at the bedside to the cloud. The platform is not hard. It is hard without intent. Here is what changed when we gave it a clinical question to answer. For 42 years I have practiced medicine, and for most of them the same problem shadowed me from one […]
Patient Data Lives in Silos. CIMSS Connected Them
Patient data in healthcare lives in silos. Fragmented. Scattered across systems that were never built to talk to each other. Everyone in the industry knows it’s a problem. Almost no one knows how to fix it. Healthcare CEOs don’t know the terms. The marketing teams that might recognize them rarely understand the technology underneath. So […]
From Catheter to Cloud – The Case for the Physician-Architect
The patient is one person. The data about them is scattered. I have spent thirty-five years on both sides of that sentence — and it turned me from a physician into something I had no name for until recently. The patient on the angiography table has always been whole — one circulatory system, one history, […]
Exceeding the Quintuple Aim
For most of my career we bought healthcare software and bent the practice of medicine around it. Now we build the software — alongside AI agents — and deliver care better, faster, and cheaper at the same time. This is how. I am an interventional radiologist. I have spent thirty years at the intersection of […]
CIMSS Builds Agentic Enterprises. Now Anthropic Is a Partner.
We said it on camera with Salesforce — watch the film. We meant it literally. Not a goal, not a tagline. A description of how MIMIT already runs, and a model CIMSS can build for others. This week, Anthropic became our partner. We read that as confirmation of work that started long before “agentic” was […]
The Headless EMR: How We Connected Agentforce to Box
Healthcare has an unstructured data problem. Patient records, lab reports, inbound faxes — mountains of data, living in isolation. Friction. They land in siloed parts of the system that require logins, clicks, searches. Friction. A care coordinator who needs a summary of what’s in a patient folder has to navigate Salesforce, find the record, open […]
Perishable Intent: Why Marketing Leaks Value
Every patient who raises a hand is a decision in motion. Most healthcare organizations lose that decision before they respond to it. Here is the mechanic underneath marketing — and the discipline that fixes it. Most marketing problems look like a hundred different problems. Strip them down and most are the same problem wearing different […]
Dr. Paramjit “Romi” Chopra: The Wisdom AI Can’t Replicate
When Jensen Huang, the CEO of NVIDIA, was recently asked to define what it means to be truly smart in the age of artificial intelligence, his answer stopped us. Not because it was surprising — but because it was, word for word, a description of someone we have watched work, live, lead, and grow for […]
How We Are Using Marketing Cloud, Data Cloud, and Health Cloud Across the RCG Global Companies
Executive Summary First, Let Me Set the Stage I have been at the intersection of medicine and information systems for 34 years. In 1990, I was part of one of the earliest electronic medical record implementations in the country, at Brigham and Women’s Hospital in Boston. In 2006, I built a system so that any […]
We Didn’t Wait for the Future of Customer Data Platforms. We Built It.
I have been at the intersection of medicine and information systems for 34 years. In 1990, I was part of one of the earliest electronic medical record implementations in the country, at Brigham and Women’s Hospital in Boston. In 2006, I built a system so that any image could be seen by any physician, anytime, […]