CIMSS Builds Agentic Enterprises. Now Anthropic Is a Partner.
We said it on camera with Salesforce — watch the film. We meant it literally. Not a goal, not a tagline. A description of how MIMIT already runs, and a model CIMSS can build for others. This week, Anthropic became our partner. We read that as confirmation of work that started long before “agentic” was […]
The Headless EMR: How We Connected Agentforce to Box
Healthcare has an unstructured data problem. Patient records, lab reports, inbound faxes — mountains of data, living in isolation. Friction. They land in siloed parts of the system that require logins, clicks, searches. Friction. A care coordinator who needs a summary of what’s in a patient folder has to navigate Salesforce, find the record, open […]
Perishable Intent: Why Marketing Leaks Value
Every patient who raises a hand is a decision in motion. Most healthcare organizations lose that decision before they respond to it. Here is the mechanic underneath marketing — and the discipline that fixes it. Most marketing problems look like a hundred different problems. Strip them down and most are the same problem wearing different […]
Dr. Paramjit “Romi” Chopra: The Wisdom AI Can’t Replicate
When Jensen Huang, the CEO of NVIDIA, was recently asked to define what it means to be truly smart in the age of artificial intelligence, his answer stopped us. Not because it was surprising — but because it was, word for word, a description of someone we have watched work, live, lead, and grow for […]
How We Are Using Marketing Cloud, Data Cloud, and Health Cloud Across the RCG Global Companies
Executive Summary First, Let Me Set the Stage I have been at the intersection of medicine and information systems for 34 years. In 1990, I was part of one of the earliest electronic medical record implementations in the country, at Brigham and Women’s Hospital in Boston. In 2006, I built a system so that any […]
We Didn’t Wait for the Future of Customer Data Platforms. We Built It.
I have been at the intersection of medicine and information systems for 34 years. In 1990, I was part of one of the earliest electronic medical record implementations in the country, at Brigham and Women’s Hospital in Boston. In 2006, I built a system so that any image could be seen by any physician, anytime, […]
Patient Trust Beats Engagement. Every Single Time.
The digital healthcare landscape has traded clarity for clicks, value for virality. In 2026, it’s time to stop optimizing for attention and start building something that actually matters. 01 – Your Healthcare Content Isn’t Neutral. It’s Shaping Lives. Every piece of healthcare content carries real consequence. It changes how patients perceive their own bodies, how […]
How CIMSS Innovative Solutions Is Applying Salesforce Marketing Cloud Personalization to Advance Real-Time Patient Engagement in Healthcare
Executive Summary The Gap in Current Healthcare Digital Engagement Most healthcare organizations treat their web presence as a static information layer. Patients arrive, browse undifferentiated content, and leave — with no behavioral record captured and no personalized response to their demonstrated clinical interests. CIMSS Innovative Solutions has implemented a meaningfully different approach. What CIMSS Innovative […]
From the Operating Room to the Intelligent Operating System: How Clinical Ontology Powers CIMSS and Salesforce-Driven Healthcare Transformation
I Am Not a Technologist Who Learned Healthcare I’m a physician. I operate daily in the bloody, high-stakes trenches of healthcare—performing complex, high-impact procedures where causality isn’t theoretical. It’s immediate. It’s physiological. It’s life-altering. At the same time, I serve as CEO of medical provider entities, e-commerce ventures, and CIMSS—Comprehensive Integrated Management Systems and Solutions—a […]
Unstructured Data Is Killing Your AI Investment. You’re spending millions on AI that can’t access the data that actually matters.
Your AI Strategy Is Failing. Here’s the Real Reason Why. 80% of healthcare data lives in the shadows. Until you fix that, your AI will never deliver. Healthcare organizations are racing toward AI. Everyone’s talking about it. Investing in it. Building pilots around it. But here’s what nobody wants to admit: most of these initiatives […]